Join a community-oriented education and group training program uniquely designed to develop the talents of content strategists, content designers and UX writers.
Join our community of content strategy practitioners and industry experts. Sign up now and get full access to:
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Benefits
Accelerate your growth by joining a community designed for content folks.
Our members say they benefit from being part of a discipline-focused group because it gives them a unique opportunity to:
Instructor: Matt Herron, Principal Strategist and Founder
June
Content Experience Evaluation
Learn and practice evaluative techniques used by content strategists to analyze and report on digital and hybrid digital/physical experiences.
July
UX Artifacts for Content Strategy
An overview of the landscape of user experience artifacts employed by content strategists practicing human-centered design.
August
Information Architecture
Learn the fundamental practice of information architecture for navigation by doing it—break down and re-create a navigation for a brand or company of your choice.
September
Content Modeling for Headless CMS
Fundamentals of content engineering, or how to model structured content for a CMS implementation or replatform. We’ll use Contentful’s API as our model for this course.
October
UX Writing
Writing for interfaces and user interaction is a different skill than copywriting—and anyone can learn it! This class is an overview of the basics.
November
Journey Mapping
Fundamentals of content engineering, or how to model structured content for a CMS implementation or replatform. We’ll use Contentful’s API as our model for this course.
December
Content Marketing Strategy
We’ll close out this year by practicing the fundamentals of how to communicate content marketing ideas to clients—including the fundamentals of SEO and content discoverability.
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